/* ============================================================
   PROPERTY RESEARCH INSTITUTE — shared design system v2
   Fonts: Bitter (headings) · Quicksand (body/UI)
   UI/UX: light, image-led, insight-card driven (JLL-style)
   ============================================================ */
:root {
  --paper: #ffffff;
  --paper-2: #f5f3ee;
  --paper-3: #ece8de;
  --ink: #1b1e25;
  --ink-2: #262a33;
  --ink-soft: #52565f;
  --stone: #7c7770;
  --claret: #8a2d38;
  --claret-bright: #b23a48;
  --claret-soft: #f3e3e2;
  --line: #e2ddd0;
  --line-2: #d4cebf;
  --line-ink: rgba(250, 249, 245, 0.14);
  --pos: #2f6b4f;
  --neg: #b23a48;
  --serif: "Bitter", Georgia, serif;
  --sans: "Quicksand", system-ui, sans-serif;
  --mono: ui-monospace, "SF Mono", Menlo, monospace;
  --maxw: 1280px;
  --r: 10px;
}
* {
  margin: 0;
  padding: 0;
  box-sizing: border-box;
}
html {
  scroll-behavior: smooth;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
}
body {
  font-family: var(--sans);
  background: var(--paper);
  color: var(--ink);
  line-height: 1.6;
  font-size: 17px;
  font-weight: 500;
  overflow-x: hidden;
}
a {
  color: inherit;
  text-decoration: none;
}
::selection {
  background: var(--claret);
  color: #fff;
}
img {
  max-width: 100%;
  display: block;
}
h1,
h2,
h3,
h4,
h5,
h6 {
  font-family: var(--serif);
  font-weight: 600;
}

.wrap {
  max-width: var(--maxw);
  margin: 0 auto;
  padding: 0 44px;
}
.eyebrow {
  font-family: var(--sans);
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--claret);
}
.eyebrow.dim {
  color: var(--stone);
}
.rule {
  height: 1px;
  background: var(--line);
  border: 0;
  margin: 0;
}

:focus-visible {
  outline: 2px solid var(--claret);
  outline-offset: 3px;
}
.skip {
  position: absolute;
  left: -999px;
  top: 0;
  background: var(--ink);
  color: #fff;
  padding: 12px 18px;
  z-index: 200;
  font-size: 13px;
}
.skip:focus {
  left: 12px;
  top: 12px;
}

/* ---------- seal ---------- */
.seal {
  width: 46px;
  height: 46px;
  flex: 0 0 auto;
}
.seal .rot {
  transform-origin: 50% 50%;
  animation: spin 60s linear infinite;
}
@keyframes spin {
  to {
    transform: rotate(360deg);
  }
}
@media (prefers-reduced-motion: reduce) {
  .seal .rot {
    animation: none;
  }
}

/* ---------- buttons ---------- */
.btn {
  font-family: var(--sans);
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 0.01em;
  padding: 13px 24px;
  border-radius: 40px;
  cursor: pointer;
  transition: all 0.22s;
  display: inline-flex;
  align-items: center;
  gap: 9px;
  border: 2px solid transparent;
  line-height: 1;
}
.btn .arr {
  transition: transform 0.22s;
}
.btn:hover .arr {
  transform: translateX(3px);
}
.btn-ink {
  background: var(--ink);
  color: #fff;
}
.btn-ink:hover {
  background: var(--claret);
}
.btn-claret {
  background: var(--claret);
  color: #fff;
}
.btn-claret:hover {
  background: var(--ink);
}
.btn-ghost {
  border-color: var(--ink);
  color: var(--ink);
}
.btn-ghost:hover {
  background: var(--ink);
  color: #fff;
}
.btn-ghost-light {
  border-color: rgba(250, 249, 245, 0.45);
  color: #fff;
}
.btn-ghost-light:hover {
  background: #fff;
  color: var(--ink);
  border-color: #fff;
}
.btn-paper {
  background: #fff;
  color: var(--claret);
}
.btn-paper:hover {
  background: var(--ink);
  color: #fff;
}
.btn-sm {
  padding: 10px 18px;
  font-size: 13px;
}

/* ---------- nav ---------- */
header.nav {
  position: sticky;
  top: 0;
  z-index: 100;
  background: rgba(250, 249, 245, 0.9);
  backdrop-filter: blur(12px);
  border-bottom: 1px solid var(--line);
}
.nav-in {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 80px;
}
.brand {
  display: flex;
  align-items: center;
  gap: 14px;
}
.brand .wm {
  line-height: 1.1;
}
.brand .wm b {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 18px;
  letter-spacing: -0.01em;
  display: block;
}
.brand .wm span {
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--stone);
}
.menu {
  display: flex;
  align-items: center;
  gap: 30px;
}
.menu a {
  font-size: 14.5px;
  font-weight: 600;
  color: var(--ink-soft);
  transition: color 0.2s;
  position: relative;
}
.menu a:hover {
  color: var(--claret);
}
.menu a.active {
  color: var(--ink);
}
.menu a.active::after {
  content: "";
  position: absolute;
  left: 0;
  right: 0;
  bottom: -7px;
  height: 2px;
  background: var(--claret);
}
.nav-toggle {
  display: none;
}

/* ---------- image system (drop licensed photos here) ----------
   To use a real photo: set background-image on .imgslot inline, e.g.
   <div class="imgslot" style="background-image:url('your-photo.jpg')"></div>
   The skyline motif + label show only until a photo is set. */
.imgslot {
  position: relative;
  overflow: hidden;
  background-color: var(--ink);
  background-size: cover;
  background-position: center;
  border-radius: var(--r);
}
.imgslot::before {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(160deg, #2a2e38 0%, #1b1e25 55%, #3a2226 100%);
  opacity: 1;
  z-index: 0;
}
.imgslot[style*="url"]::before,
.imgslot[style*="url"] .sky,
.imgslot[style*="url"] .imgtag {
  display: none;
}
.imgslot .sky {
  position: absolute;
  left: 0;
  right: 0;
  bottom: 0;
  z-index: 1;
  opacity: 0.5;
}
.imgslot .imgtag {
  position: absolute;
  top: 14px;
  left: 14px;
  z-index: 2;
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(250, 249, 245, 0.75);
  background: rgba(27, 30, 37, 0.5);
  border: 1px solid rgba(250, 249, 245, 0.2);
  padding: 5px 10px;
  border-radius: 30px;
  backdrop-filter: blur(4px);
}
.imgslot .ovl {
  position: absolute;
  inset: 0;
  z-index: 2;
  display: flex;
  flex-direction: column;
  justify-content: flex-end;
  padding: 26px;
}
.imgslot .ovl .k {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--claret-bright);
  margin-bottom: 8px;
}
.imgslot .ovl h3 {
  color: #fff;
  font-size: 24px;
  line-height: 1.2;
}

/* ---------- generic section ---------- */
section {
  padding: 96px 0;
}
.sec-head {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 54px;
  align-items: end;
  margin-bottom: 50px;
}
.sec-head .lead-h {
  font-family: var(--serif);
  font-weight: 600;
  font-size: clamp(28px, 3.4vw, 42px);
  line-height: 1.12;
  letter-spacing: -0.01em;
  max-width: 15em;
}
.sec-head .lead-p {
  font-size: 16px;
  color: var(--ink-soft);
  max-width: 34em;
  justify-self: end;
  align-self: end;
}

/* ---------- page hero (interior) ---------- */
.phero {
  position: relative;
  color: #fff;
  overflow: hidden;
  min-height: 420px;
  display: flex;
  align-items: flex-end;
}
.phero .bg {
  position: absolute;
  inset: 0;
  z-index: 0;
}
.phero .bg .imgslot {
  position: absolute;
  inset: 0;
  border-radius: 0;
}
.phero .bg::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(
    180deg,
    rgba(27, 30, 37, 0.35) 0%,
    rgba(27, 30, 37, 0.55) 60%,
    rgba(27, 30, 37, 0.82) 100%
  );
  z-index: 3;
}
.phero-in {
  position: relative;
  z-index: 4;
  padding: 60px 0 56px;
  width: 100%;
}
.crumb {
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: rgba(250, 249, 245, 0.7);
  margin-bottom: 20px;
  display: flex;
  gap: 10px;
  align-items: center;
}
.crumb a {
  color: rgba(250, 249, 245, 0.7);
}
.crumb a:hover {
  color: #fff;
}
.phero h1 {
  font-family: var(--serif);
  font-weight: 700;
  font-size: clamp(34px, 4.6vw, 56px);
  line-height: 1.05;
  letter-spacing: -0.01em;
  max-width: 16em;
  margin-bottom: 18px;
}
.phero .stand {
  font-size: 18px;
  color: rgba(250, 249, 245, 0.9);
  max-width: 40em;
  line-height: 1.6;
  font-weight: 500;
}
.phero .asat {
  margin-top: 24px;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--claret-bright);
}

/* ---------- KPI strip ---------- */
.kpi {
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(180px, 1fr));
  border: 1px solid var(--line);
  background: #fff;
  border-radius: var(--r);
  overflow: hidden;
  margin-top: -44px;
  position: relative;
  z-index: 5;
  box-shadow: 0 30px 60px -40px rgba(27, 30, 37, 0.4);
}
.kpi .cell {
  padding: 26px 26px;
  border-right: 1px solid var(--line);
}
.kpi .cell:last-child {
  border-right: 0;
}
.kpi .k {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--stone);
  margin-bottom: 12px;
  line-height: 1.4;
}
.kpi .v {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 34px;
  line-height: 1;
  letter-spacing: -0.01em;
}
.kpi .d {
  font-size: 12px;
  font-weight: 600;
  margin-top: 9px;
  color: var(--ink-soft);
}
.kpi .d.up {
  color: var(--pos);
}
.kpi .d.down {
  color: var(--neg);
}

/* ---------- prose ---------- */
.prose {
  max-width: 46em;
}
.prose p {
  margin-bottom: 18px;
  color: var(--ink-soft);
  font-size: 16.5px;
  line-height: 1.74;
}
.prose p strong {
  color: var(--ink);
  font-weight: 700;
}
.prose h2 {
  font-size: 30px;
  margin: 8px 0 18px;
}
.prose h3 {
  font-size: 22px;
  margin: 30px 0 12px;
}

/* ---------- insight cards (JLL-style: image + meta + byline) ---------- */
.insights-grid {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(330px, 1fr));
  gap: 28px;
}
.icard {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--r);
  overflow: hidden;
  display: flex;
  flex-direction: column;
  transition:
    transform 0.25s,
    box-shadow 0.25s;
}
.icard:hover {
  transform: translateY(-5px);
  box-shadow: 0 28px 56px -30px rgba(27, 30, 37, 0.45);
}
.icard .ph {
  height: 188px;
}
.icard .ph .imgslot {
  height: 100%;
  border-radius: 0;
}
.icard .ic-body {
  padding: 24px 26px 26px;
  flex: 1;
  display: flex;
  flex-direction: column;
}
.icard .cat {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--claret);
  margin-bottom: 12px;
}
.icard h3 {
  font-size: 21px;
  line-height: 1.24;
  letter-spacing: -0.01em;
  margin-bottom: 10px;
}
.icard p {
  font-size: 14.5px;
  color: var(--ink-soft);
  line-height: 1.6;
  margin-bottom: 20px;
  flex: 1;
  font-weight: 500;
}
.icard .meta {
  display: flex;
  align-items: center;
  gap: 10px;
  padding-top: 16px;
  border-top: 1px solid var(--line);
}
.icard .av {
  width: 30px;
  height: 30px;
  border-radius: 50%;
  background: var(--claret);
  color: #fff;
  font-size: 11px;
  font-weight: 700;
  display: flex;
  align-items: center;
  justify-content: center;
  flex: 0 0 auto;
}
.icard .meta .who {
  font-size: 12px;
  font-weight: 600;
  color: var(--ink);
}
.icard .meta .who span {
  display: block;
  color: var(--stone);
  font-weight: 500;
  font-size: 11px;
}

/* ---------- finding cards (data) ---------- */
.findings {
  display: grid;
  grid-template-columns: repeat(auto-fill, minmax(310px, 1fr));
  gap: 24px;
}
.finding {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--r);
  display: flex;
  flex-direction: column;
  transition:
    transform 0.25s,
    box-shadow 0.25s;
}
.finding:hover {
  transform: translateY(-4px);
  box-shadow: 0 24px 50px -30px rgba(27, 30, 37, 0.4);
}
.finding .ftop {
  padding: 20px 24px 0;
  display: flex;
  justify-content: space-between;
  align-items: center;
  gap: 10px;
}
.finding .kind {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--claret);
}
.finding .metric {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 15px;
  color: var(--ink);
}
.finding .fbody {
  padding: 12px 24px 22px;
  flex: 1;
  display: flex;
  flex-direction: column;
}
.finding h3 {
  font-size: 20px;
  line-height: 1.24;
  letter-spacing: -0.01em;
  margin-bottom: 10px;
}
.finding p {
  font-size: 14px;
  color: var(--ink-soft);
  line-height: 1.62;
  margin-bottom: 18px;
  flex: 1;
  font-weight: 500;
}
.finding .src {
  font-size: 11px;
  font-weight: 600;
  color: var(--stone);
  padding-top: 13px;
  border-top: 1px solid var(--line);
}
.finding .src b {
  color: var(--ink);
  font-weight: 700;
}

/* ---------- chart card ---------- */
.charts {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 24px;
}
.chart {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--r);
  padding: 26px 28px 22px;
}
.chart.tall {
  grid-column: span 2;
}
.chart .ch-head {
  display: flex;
  justify-content: space-between;
  align-items: flex-start;
  gap: 16px;
  margin-bottom: 18px;
}
.chart .ch-head h3 {
  font-size: 19px;
  line-height: 1.2;
  letter-spacing: -0.01em;
}
.chart .ch-head .cur {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 26px;
  line-height: 1;
  color: var(--claret);
}
.chart .ch-sub {
  font-size: 12px;
  color: var(--stone);
  font-weight: 600;
  margin-top: 4px;
}
.chart svg {
  width: 100%;
  height: auto;
  display: block;
}
.chart .ch-foot {
  font-size: 11px;
  color: var(--stone);
  font-weight: 600;
  margin-top: 14px;
  padding-top: 12px;
  border-top: 1px solid var(--line);
}
.chart .ch-foot b {
  color: var(--ink);
}

/* ---------- data table ---------- */
.tbl-wrap {
  border: 1px solid var(--line);
  background: #fff;
  border-radius: var(--r);
  overflow: hidden;
}
.tbl-scroll {
  overflow-x: auto;
}
table.data {
  width: 100%;
  border-collapse: collapse;
  min-width: 560px;
}
table.data th,
table.data td {
  text-align: left;
  padding: 15px 22px;
  border-bottom: 1px solid var(--line);
  font-size: 14.5px;
}
table.data thead th {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--stone);
  background: var(--paper-2);
}
table.data tbody tr:last-child td {
  border-bottom: 0;
}
table.data tbody tr:hover {
  background: var(--paper-2);
}
table.data td.num {
  font-family: var(--mono);
  font-variant-numeric: tabular-nums;
  font-weight: 600;
}
table.data td.lead {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 16px;
}
table.data .tag {
  font-size: 11px;
  font-weight: 700;
  color: var(--claret);
}
table.data .tag.up {
  color: var(--neg);
}
table.data .tag.flat {
  color: var(--stone);
}
table.data .tag.dn {
  color: var(--pos);
}
.tbl-note {
  font-size: 11.5px;
  color: var(--stone);
  font-weight: 600;
  margin-top: 12px;
  line-height: 1.5;
}

/* ---------- OCR band ---------- */
.ocr-band {
  display: grid;
  grid-template-columns: 0.9fr 1.1fr;
  border: 1px solid var(--line);
  background: #fff;
  border-radius: var(--r);
  overflow: hidden;
}
.ocr-now {
  background: var(--claret);
  color: #fff;
  padding: 44px 40px;
  display: flex;
  flex-direction: column;
  justify-content: center;
}
.ocr-now .lab {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: rgba(255, 255, 255, 0.82);
  margin-bottom: 14px;
}
.ocr-now .big {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 80px;
  line-height: 0.9;
  letter-spacing: -0.02em;
}
.ocr-now .meta {
  margin-top: 20px;
  font-size: 14px;
  color: rgba(255, 255, 255, 0.92);
  line-height: 1.6;
  font-weight: 500;
}
.ocr-now .meta b {
  font-weight: 700;
}
.ocr-chart {
  padding: 34px 36px 28px;
}
.ocr-chart .lab {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--stone);
  margin-bottom: 16px;
}
.ocr-chart svg {
  width: 100%;
  height: auto;
}

/* ---------- policy cards ---------- */
.pol-list {
  border-top: 1px solid var(--line);
}
.pol {
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 30px;
  padding: 34px 0;
  border-bottom: 1px solid var(--line);
}
.pol .pnum {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 15px;
  color: var(--claret);
  padding-top: 4px;
  white-space: nowrap;
}
.pol h3 {
  font-size: 23px;
  letter-spacing: -0.01em;
  margin-bottom: 6px;
  line-height: 1.2;
}
.pol .status {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--stone);
  margin-bottom: 14px;
  display: inline-flex;
  align-items: center;
  gap: 7px;
}
.pol .status .dot {
  width: 7px;
  height: 7px;
  border-radius: 50%;
  background: var(--claret);
}
.pol p {
  color: var(--ink-soft);
  font-size: 15.5px;
  line-height: 1.68;
  margin-bottom: 14px;
  max-width: 54em;
  font-weight: 500;
}
.pol p strong {
  color: var(--ink);
  font-weight: 700;
}
.pol .impl {
  background: var(--claret-soft);
  border-left: 3px solid var(--claret);
  padding: 14px 18px;
  font-size: 14px;
  color: var(--ink-soft);
  line-height: 1.6;
  max-width: 54em;
  border-radius: 0 6px 6px 0;
  font-weight: 500;
}
.pol .impl b {
  font-size: 10.5px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--claret);
  display: block;
  margin-bottom: 5px;
}
.pol .src {
  font-size: 11px;
  font-weight: 600;
  color: var(--stone);
  margin-top: 14px;
}

/* ---------- pillars ---------- */
.pillars3 {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border: 1px solid var(--line);
  background: #fff;
  border-radius: var(--r);
  overflow: hidden;
}
.pillars3 .p3 {
  padding: 34px 30px;
  border-right: 1px solid var(--line);
}
.pillars3 .p3:last-child {
  border-right: 0;
}
.pillars3 .pn {
  font-family: var(--serif);
  font-weight: 700;
  font-size: 14px;
  color: var(--claret);
  margin-bottom: 16px;
}
.pillars3 h4 {
  font-size: 20px;
  margin-bottom: 10px;
  line-height: 1.2;
}
.pillars3 p {
  font-size: 14px;
  color: var(--ink-soft);
  line-height: 1.6;
  font-weight: 500;
}

/* ---------- audiences (4-up incl. data-for-everyone) ---------- */
.aud-grid {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border: 1px solid var(--line);
  background: #fff;
  border-radius: var(--r);
  overflow: hidden;
}
.aud-col {
  padding: 34px 28px 38px;
  border-right: 1px solid var(--line);
}
.aud-col:last-child {
  border-right: 0;
}
.aud-col .ic {
  height: 30px;
  margin-bottom: 22px;
  color: var(--claret);
}
.aud-col .ic svg {
  height: 100%;
  width: auto;
}
.aud-col h4 {
  font-size: 20px;
  margin-bottom: 10px;
}
.aud-col p {
  font-size: 13.5px;
  color: var(--ink-soft);
  line-height: 1.6;
  font-weight: 500;
}
.aud-col .for {
  font-size: 10px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--stone);
  margin-bottom: 16px;
}

/* ---------- callout ---------- */
.callout {
  background: var(--ink);
  color: #fff;
  padding: 42px;
  border-radius: var(--r);
  display: grid;
  grid-template-columns: auto 1fr;
  gap: 30px;
  align-items: center;
}
.callout .ic {
  color: var(--claret-bright);
}
.callout h3 {
  font-size: 25px;
  margin-bottom: 8px;
  color: #fff;
}
.callout p {
  color: rgba(250, 249, 245, 0.82);
  font-size: 15px;
  line-height: 1.6;
  max-width: 48em;
  font-weight: 500;
}
.callout .cta-side {
  display: flex;
  gap: 12px;
  flex-wrap: wrap;
  margin-top: 16px;
}

/* ---------- subscribe banner ---------- */
.subscribe {
  background: var(--ink);
  color: #fff;
  border-radius: var(--r);
  padding: 54px 48px;
  display: grid;
  grid-template-columns: 1.2fr 0.8fr;
  gap: 40px;
  align-items: center;
}
.subscribe h2 {
  font-size: clamp(26px, 3vw, 36px);
  line-height: 1.1;
  color: #fff;
  margin-bottom: 12px;
  letter-spacing: -0.01em;
}
.subscribe p {
  color: rgba(250, 249, 245, 0.8);
  font-size: 15.5px;
  font-weight: 500;
  max-width: 32em;
}
.sub-form {
  display: flex;
  gap: 10px;
  flex-wrap: wrap;
}
.sub-form input {
  flex: 1;
  min-width: 200px;
  padding: 14px 20px;
  border-radius: 40px;
  border: 1px solid var(--line-ink);
  background: rgba(255, 255, 255, 0.06);
  color: #fff;
  font-family: var(--sans);
  font-size: 14px;
  font-weight: 500;
}
.sub-form input::placeholder {
  color: rgba(250, 249, 245, 0.55);
}
.sub-form input:focus {
  outline: 2px solid var(--claret-bright);
  background: rgba(255, 255, 255, 0.1);
}

/* ---------- sources ---------- */
.sources {
  background: var(--paper-2);
  border: 1px solid var(--line);
  border-radius: var(--r);
  padding: 28px 32px;
}
.sources h4 {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--stone);
  margin-bottom: 14px;
}
.sources ul {
  list-style: none;
  display: grid;
  grid-template-columns: repeat(auto-fit, minmax(230px, 1fr));
  gap: 8px 28px;
}
.sources li {
  font-size: 13px;
  color: var(--ink-soft);
  line-height: 1.5;
  padding-left: 14px;
  position: relative;
  font-weight: 500;
}
.sources li::before {
  content: "—";
  position: absolute;
  left: 0;
  color: var(--claret);
}
.disclaim {
  font-size: 11.5px;
  color: var(--stone);
  line-height: 1.6;
  margin-top: 18px;
  max-width: 62em;
  font-weight: 500;
}

/* live-update note */
.livebadge {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.1em;
  text-transform: uppercase;
  color: var(--claret);
  background: var(--claret-soft);
  border: 1px solid var(--line);
  padding: 7px 14px;
  border-radius: 30px;
}
.livebadge .pulse {
  width: 8px;
  height: 8px;
  border-radius: 50%;
  background: var(--claret-bright);
  box-shadow: 0 0 0 0 rgba(178, 58, 72, 0.5);
  animation: pulse 2s infinite;
}
@keyframes pulse {
  0% {
    box-shadow: 0 0 0 0 rgba(178, 58, 72, 0.45);
  }
  70% {
    box-shadow: 0 0 0 7px rgba(178, 58, 72, 0);
  }
  100% {
    box-shadow: 0 0 0 0 rgba(178, 58, 72, 0);
  }
}
@media (prefers-reduced-motion: reduce) {
  .livebadge .pulse {
    animation: none;
  }
}

/* ---------- CTA ---------- */
.cta {
  background: var(--claret);
  color: #fff;
  text-align: center;
}
.cta::selection {
  background: #fff;
  color: var(--claret);
}
.cta h2 {
  font-size: clamp(28px, 4vw, 46px);
  line-height: 1.08;
  letter-spacing: -0.01em;
  max-width: 18em;
  margin: 16px auto 18px;
  color: #fff;
}
.cta p {
  font-size: 16px;
  color: rgba(255, 255, 255, 0.88);
  max-width: 36em;
  margin: 0 auto 30px;
  font-weight: 500;
}
.cta .eyebrow {
  color: rgba(255, 255, 255, 0.78);
}
.cta .row {
  display: flex;
  gap: 14px;
  justify-content: center;
  flex-wrap: wrap;
}

/* ---------- footer ---------- */
footer {
  background: var(--ink);
  color: #fff;
  padding: 72px 0 36px;
}
.foot-top {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 48px;
  padding-bottom: 48px;
  border-bottom: 1px solid var(--line-ink);
}
.foot-brand .wm b {
  font-family: var(--serif);
  font-size: 20px;
  font-weight: 700;
  display: block;
}
.foot-brand .wm span {
  font-size: 10px;
  font-weight: 600;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--stone);
}
.foot-brand p {
  font-size: 13.5px;
  color: rgba(250, 249, 245, 0.6);
  margin-top: 18px;
  max-width: 26em;
  line-height: 1.6;
  font-weight: 500;
}
.fcol h6 {
  font-size: 11px;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--stone);
  margin-bottom: 18px;
}
.fcol a {
  display: block;
  font-size: 14px;
  color: rgba(250, 249, 245, 0.78);
  margin-bottom: 11px;
  transition: color 0.2s;
  width: fit-content;
  font-weight: 500;
}
.fcol a:hover {
  color: var(--claret-bright);
}
.foot-bot {
  display: flex;
  justify-content: space-between;
  align-items: center;
  flex-wrap: wrap;
  gap: 16px;
  padding-top: 30px;
  font-size: 12px;
  color: var(--stone);
  font-weight: 500;
}
.foot-bot .soc {
  display: flex;
  gap: 10px;
}
.foot-bot .soc a {
  width: 34px;
  height: 34px;
  border: 1px solid var(--line-ink);
  border-radius: 50%;
  display: flex;
  align-items: center;
  justify-content: center;
  color: rgba(250, 249, 245, 0.8);
  transition: all 0.22s;
  font-size: 13px;
}
.foot-bot .soc a:hover {
  background: var(--claret);
  border-color: var(--claret);
  color: #fff;
}

/* ---------- reveal ---------- */
.reveal {
  opacity: 0;
  transform: translateY(22px);
  transition:
    opacity 0.7s ease,
    transform 0.7s ease;
}
.reveal.in {
  opacity: 1;
  transform: none;
}
@media (prefers-reduced-motion: reduce) {
  .reveal {
    opacity: 1;
    transform: none;
    transition: none;
  }
}

/* ---------- responsive ---------- */
@media (max-width: 1000px) {
  .sec-head {
    grid-template-columns: 1fr;
    gap: 18px;
  }
  .sec-head .lead-p {
    justify-self: start;
  }
  .lead-find,
  .ocr-band,
  .subscribe {
    grid-template-columns: 1fr;
  }
  .pillars3,
  .aud-grid {
    grid-template-columns: 1fr 1fr;
  }
  .pillars3 .p3:nth-child(2n),
  .aud-col:nth-child(2n) {
    border-right: 0;
  }
  .charts {
    grid-template-columns: 1fr;
  }
  .chart.tall {
    grid-column: span 1;
  }
  .callout {
    grid-template-columns: 1fr;
    gap: 18px;
  }
}

@media (max-width: 720px) {
  .brand .wm {
    line-height: 1.1;
    display: none;
  }
  .menu {
    display: none;
  }
  .menu.show {
    display: flex;
    flex-direction: column;
    position: absolute;
    top: 80px;
    left: 0;
    right: 0;
    background: rgba(250, 249, 245, 0.98);
    backdrop-filter: blur(12px);
    padding: 20px 22px;
    gap: 20px;
    border-bottom: 1px solid var(--line);
    z-index: 100;
  }
  .nav-toggle {
    display: inline-flex;
  }
  .wrap {
    padding: 0 22px;
  }
  section {
    padding: 64px 0;
  }
  .menu {
    display: none;
  }
  .nav-toggle {
    display: inline-flex;
  }
  .kpi {
    grid-template-columns: 1fr 1fr;
  }
  .kpi .cell:nth-child(2n) {
    border-right: 0;
  }
  .insights-grid,
  .findings {
    grid-template-columns: 1fr;
  }
  .pillars3,
  .aud-grid {
    grid-template-columns: 1fr;
  }
  .pillars3 .p3,
  .aud-col {
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }
  .pillars3 .p3:last-child,
  .aud-col:last-child {
    border-bottom: 0;
  }
  .pol {
    grid-template-columns: 1fr;
    gap: 10px;
  }
  .ocr-now .big {
    font-size: 64px;
  }
  .foot-top {
    grid-template-columns: 1fr 1fr;
    gap: 34px;
  }
  .phero {
    min-height: 360px;
  }
}

/* ============================================================
   v3 additions — big/light type, interactive charts, outbound
   links, booking CTA, photo credits
   ============================================================ */

/* big + light display type */
.hero h1 {
  font-weight: 300;
  font-size: clamp(40px, 5.6vw, 74px);
  letter-spacing: -0.02em;
}
.phero h1 {
  font-weight: 300;
  letter-spacing: -0.02em;
}
.sec-head .lead-h {
  font-weight: 300;
  font-size: clamp(30px, 3.8vw, 50px);
}
.cta h2,
.subscribe h2,
.lead-find h2 {
  font-weight: 300;
}
.kpi .v,
.chart .ch-head .cur,
.ocr-now .big {
  font-weight: 600;
}
h3,
h4 {
  font-weight: 600;
}

/* outbound source links (open in new tab) */
.exlink {
  color: var(--claret);
  font-weight: 600;
  border-bottom: 1px solid var(--claret-soft);
  transition:
    border-color 0.2s,
    color 0.2s;
  white-space: nowrap;
}
.exlink:hover {
  color: var(--claret-bright);
  border-color: var(--claret-bright);
}
.exlink::after {
  content: "\2197";
  font-size: 0.78em;
  margin-left: 2px;
  vertical-align: baseline;
  opacity: 0.7;
}
.src .exlink,
.ch-foot .exlink,
.tbl-note .exlink {
  white-space: normal;
}

/* interactive chart tooltip + dots */
.ichart {
  position: relative;
}
.ichart svg {
  width: 100%;
  height: auto;
  display: block;
  overflow: visible;
}
.ichart .dot {
  transition:
    r 0.15s ease,
    opacity 0.15s ease;
  cursor: pointer;
}
.ichart .hit {
  fill: transparent;
  cursor: pointer;
}
.ichart .tip {
  position: absolute;
  pointer-events: none;
  background: var(--ink);
  color: #fff;
  padding: 8px 12px;
  border-radius: 8px;
  font-size: 12px;
  font-weight: 600;
  line-height: 1.35;
  white-space: nowrap;
  opacity: 0;
  transform: translate(-50%, -118%);
  transition: opacity 0.15s ease;
  z-index: 10;
  box-shadow: 0 10px 24px -10px rgba(0, 0, 0, 0.5);
}
.ichart .tip b {
  color: var(--claret-bright);
  font-weight: 700;
}
.ichart .tip.show {
  opacity: 1;
}
.ichart .guide {
  stroke: var(--line-2);
  stroke-width: 1;
  stroke-dasharray: 3 3;
  opacity: 0;
  transition: opacity 0.15s;
}
.ichart .guide.show {
  opacity: 1;
}
.databand .ichart .tip {
  background: #000;
}
.databand .ichart .guide {
  stroke: rgba(250, 249, 245, 0.3);
}

/* booking CTA */
.booking {
  background: linear-gradient(135deg, var(--claret) 0%, #6f2330 100%);
  color: #fff;
  border-radius: var(--r);
  padding: 0;
  overflow: hidden;
  display: grid;
  grid-template-columns: 1.1fr 0.9fr;
}
.booking .bk-text {
  padding: 54px 48px;
}
.booking .bk-text .eyebrow {
  color: rgba(255, 255, 255, 0.78);
}
.booking h2 {
  color: #fff;
  font-weight: 300;
  font-size: clamp(28px, 3.4vw, 42px);
  line-height: 1.08;
  letter-spacing: -0.01em;
  margin: 14px 0 16px;
}
.booking p {
  color: rgba(255, 255, 255, 0.9);
  font-size: 16px;
  font-weight: 500;
  max-width: 34em;
  margin-bottom: 28px;
}
.booking .bk-list {
  display: flex;
  flex-direction: column;
  gap: 12px;
  margin-bottom: 30px;
}
.booking .bk-list div {
  display: flex;
  align-items: center;
  gap: 12px;
  font-size: 14.5px;
  font-weight: 500;
  color: rgba(255, 255, 255, 0.92);
}
.booking .bk-list .ck {
  width: 22px;
  height: 22px;
  border-radius: 50%;
  background: rgba(255, 255, 255, 0.16);
  display: flex;
  align-items: center;
  justify-content: center;
  flex: 0 0 auto;
}
.booking .bk-img {
  position: relative;
}
.booking .bk-img .imgslot {
  position: absolute;
  inset: 0;
  border-radius: 0;
}
.booking .bk-img::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(90deg, rgba(111, 35, 48, 0.6), transparent 40%);
}
@media (max-width: 900px) {
  .booking {
    grid-template-columns: 1fr;
  }
  .booking .bk-img {
    min-height: 200px;
  }
}

/* photo credit line */
.credit {
  font-size: 11px;
  color: var(--stone);
  font-weight: 500;
}
.credit a {
  color: var(--stone);
  border-bottom: 1px solid var(--line);
}
.credit a:hover {
  color: var(--claret);
}

/* ============================================================
   v4 additions — team / people
   ============================================================ */
.team-grid {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
}
.tmember {
  background: #fff;
  border: 1px solid var(--line);
  border-radius: var(--r);
  padding: 30px 28px;
  display: flex;
  flex-direction: column;
  transition:
    transform 0.25s,
    box-shadow 0.25s;
}
.tmember:hover {
  transform: translateY(-4px);
  box-shadow: 0 24px 50px -30px rgba(27, 30, 37, 0.4);
}
.tmember .av {
  width: 58px;
  height: 58px;
  border-radius: 50%;
  background: linear-gradient(135deg, var(--claret), #6f2330);
  color: #fff;
  font-family: var(--serif);
  font-weight: 600;
  font-size: 20px;
  display: flex;
  align-items: center;
  justify-content: center;
  margin-bottom: 20px;
  letter-spacing: 0.02em;
}
.tmember h3 {
  font-size: 20px;
  line-height: 1.2;
  margin-bottom: 4px;
}
.tmember .role {
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--claret);
  margin-bottom: 14px;
}
.tmember p {
  font-size: 14px;
  color: var(--ink-soft);
  line-height: 1.62;
  margin-bottom: 16px;
  flex: 1;
}
.tmember .creds {
  display: flex;
  flex-wrap: wrap;
  gap: 6px;
  padding-top: 14px;
  border-top: 1px solid var(--line);
}
.tmember .creds span {
  font-size: 11px;
  font-weight: 600;
  color: var(--ink-soft);
  background: var(--paper-2);
  border: 1px solid var(--line);
  border-radius: 30px;
  padding: 4px 11px;
}
.standards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  border: 1px solid var(--line);
  background: #fff;
  border-radius: var(--r);
  overflow: hidden;
}
.standards .st {
  padding: 32px 30px;
  border-right: 1px solid var(--line);
}
.standards .st:last-child {
  border-right: 0;
}
.standards .st .ic {
  color: var(--claret);
  margin-bottom: 16px;
}
.standards .st h4 {
  font-size: 18px;
  margin-bottom: 10px;
  line-height: 1.2;
}
.standards .st p {
  font-size: 14px;
  color: var(--ink-soft);
  line-height: 1.6;
}
.team-teaser {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 48px;
  align-items: center;
}
.team-teaser .tt-stats {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
  margin-top: 28px;
}
.team-teaser .tt-stats div {
  border-left: 2px solid var(--claret);
  padding-left: 16px;
}
.team-teaser .tt-stats .n {
  font-family: var(--serif);
  font-size: 30px;
  font-weight: 500;
  line-height: 1;
  color: var(--ink);
}
.team-teaser .tt-stats .l {
  font-size: 12px;
  color: var(--ink-soft);
  margin-top: 6px;
  font-weight: 500;
  line-height: 1.4;
}
@media (max-width: 1000px) {
  .team-grid,
  .standards {
    grid-template-columns: 1fr 1fr;
  }
  .standards .st:nth-child(2n) {
    border-right: 0;
  }
  .team-teaser {
    grid-template-columns: 1fr;
    gap: 28px;
  }
}
@media (max-width: 720px) {
  .team-grid,
  .standards {
    grid-template-columns: 1fr;
  }
  .standards .st {
    border-right: 0;
    border-bottom: 1px solid var(--line);
  }
  .team-teaser .tt-stats {
    grid-template-columns: 1fr 1fr;
  }
}